ABOUT US

Life is noisy, chaotic, and overwhelming—but you have the power to take control. Founded in 2023, Heed was born out of a passion for design and a deep commitment to mental well-being. What started as a brand creating meaningful, stigma-breaking merchandise has grown into so much more. In 2025, we expanded into mental well-being services to help you prioritize yourself in a world that rarely slows down.

At Heed, we offer transformative sessions and practical tools designed to help you manage life’s chaos, reconnect with yourself, and spark meaningful change. Our mission is simple: to empower you to take notice of your thoughts, feelings, and well-being. The name “Heed,” meaning “to pay attention,” reflects this goal—and also honors my Scottish roots, where “Heid” means “head” and reminds us to “keep the heid” (stay calm under pressure).

Through our sessions and tools, we aim to inspire action, foster connection, and create space for real conversations about mental health. Together, let’s build a world where prioritizing your well-being isn’t just an option—it’s the way forward.